• Quality visitor is the main component of exhibition success!
• PAP-FOR Russia exhibition is well known to many specialists – we want it to be known to all the industry professionals.
• Visitor promotion campaign is based on a very deep analysis of our visitors.
• We really understand which advertising channels will be the most effective for PAP-FOR Russia visitors.
• Advertising budget this year is more than ever was on this event!
1. Advertising in 37 selected Russian and foreign industry magazines and internet portals. More than 60 advertising published, vast banner advertising in specialized web sites and inserts of PAP-FOR invitations in industry media.
2. Postal direct mailing on trusted industry data base covering all regions of Russia and containing more than 15 000 contacts.
3. Multiple advertising in leading Russian business media: Vedomosti, Kommersant, Business Petersburg with total circulation of 1 020 000 copies. Inserts in above mentioned papers with distribution in more than 20 000 copies.
4. Banner advertising in the most actual websites used frequently by business audience. More than 20 web portals, more than 10 000 000 impressions.
5. Thought-out grid of TV and radio advertising with federal coverage. More than 100 appearances on TV channels NTV, Russia 1 and radio station Echo of Moscow.
6. Vast coverage of target audience with outdoor advertising in Saint-Petersburg, Moscow and regions of Russia.
Total advertising budget: 4 500 000 rubles.
We spend big money and use serious resources so that 4 days of our exhibition the business activity will be in full swing.
You can find out more about the advantages of participation in PAP-FOR 2012 here
Please fill in PAP-FOR 2012 application form here